Portfolio

Conceptualization of System of Care

Client required understanding of patient flow through system of care
HYGEIA described the components of the current care paradigm, including volume of patients, efficiency of system and changing workforce trends among healthcare providers
Conducted literature review, provided epidemiological projections, and interviewed opinion leaders, practitioners and management leadership

Identified changing dynamics, prioritized unmet needs and recommended where system enhancements would benefit patients

New Product / Service Mix

Client wanted to provide useful combination of products and services to support changing needs of physician group practice models
HYGEIA interviewed healthcare professionals in multiple functions and conducted on-site visit
Explored reaction to new product/service concepts

Provided guidance on range of needs and identified priorities of group practices

Oncology Care Landscape

Client required extensive overview of patient-centric services
HYGEIA integrated diverse information sets from publically-available online sources, syndicated reports, and primary interviews

Identified preferred patient services and innovative offerings to improve patient care

Identifying Patients Outside the Healthcare System

Client recognized that many adult ADHD patients remain undiagnosed and untreated
HYGEIA facilitated a multi-disciplinary client team and
Constructed a simulation system

Provided estimates and timing of policies to improve physician diagnostic ability and enhance patient awareness

Developing Positioning and Key Messages

Pharmaceutical client was preparing new product for market launch
HYGEIA conducted a four-stage research program to develop product description and evaluate positioning options, key reasons to believe and emotional benefit

Determined optimal positioning and supportive messages with appropriate tone for customers

Simulate the Market and Leverage Opportunities

Client needed to optimize launch plan
HYGEIA mapped and modeled the market and simulated scenarios of varying combinations of tactical interventions

Identified specific investment allocations which contributed to a launch that exceeded expectations

Campaign Design

Regional hospital/clinic system wanted to understand patients' attitudes and less conscious perceptions of healthcare experience
HYGEIA interviewed current and potential patients across geographic scope of system
Identified perceptions and emotions around components of system

Determined customer-centric communication platform for the organization

Message Development

Policy team needed to identify optimal language and message flow about innovation in healthcare with multiple stakeholders
HYGEIA identified and interviewed policy experts, healthcare advocates, policy makers, and public and private payers
Explored current perceptions and attitudes and reactions to range of proposed messages

Identified most preferred message by healthcare stakeholder audience

Client Need

Client wanted to plan for changing demographics and decision making of customers
HYGEIA conducted a multi-phased research and consulting initiative with client's inter-disciplinary team

Assessing Demographic Landscape

Described changing demographics, health status, and health service utilization trends to characterize future senior population projections

Identifying Population Segments

Implemented innovative analysis of multiple, integrated claims databases to identify unique segments of the population
Profiled segments against a range of demographic, health status, and healthcare utilization variables

Exploring Customer Insights

Interviewed representatives of each segment and explored health philosophy, healthcare decision making and attitudes around healthcare access

Communication Development

Delivered trends in US market dynamics, profiles of patient segments and recommendations for communication strategies

Achieving Operating Team Effectiveness

Multi-functional client team needed to improve support to global business unit
Internal customer satisfaction explored through qualitative interviews followed by development of annual survey aligned with organizational values

Determined strengths and areas requiring improvement with specific action plan to enhance performance

Achieving Leadership Excellence

Articulated vision of leadership and recommended management action steps

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